Despite the fact that text is often looked at first for optimization, you also have to explore optimizing your images. Many search engines have an image search tool, and searchers can often find images through the traditional/textual results (using a standard �image of x� query). Without tapping into the number of queries for images, you are leaving out a wide spectrum of searches that could draw in traffic to your site.
In addition, placing a strong emphasis on image optimization will help readers that have visited your site find content.
We�ll be assuming that you know how to insert images and add appropriate tags, as follows:
Keywords
An image isn�t a word. When inserting an image into one of your posts, don�t think that you must leave references to the original image. You can, but that won�t do you, your readers, or new visitors, any good. You have to think about several keywords that can describe the image. Most likely, you have generated the image based on what you have been writing about in the post. Possibly, the same keywords that you have been using within the post can be applied to the image.
Be generous when it comes to adding keywords to your images. They should, ideally, be placed within the alt tag, indicating what the images is. The text can then be used by search engines to analyze what the image is, and may be placed into the images area of the results.
Captions
WordPress has a built-in caption service that makes it easy to add captions to images. Captions are typically not added to images, as the alt tag suffices as a way to label images without adding any additional text to the main portion of your page.
For SEO, captions can help your readers properly determine what an image is representing, especially for smaller images that you might not have a larger source file for. They are generally placed beneath the image.
Nearby Text
Like the caption, text nearby the image can improve the image�s ranking for certain keywords. While you shouldn�t align the image too close to other text, keeping this in mind will potentially increase the number of keywords associated with the image.
Link Text and Title
Images that are linking to other sites, using the a href tag shouldn�t be ignored, either. You can link the image back to the page that you are placing the image on and your ranking for that page will increase as a result of more �incoming� links and additional keywords within the content. The title of the link could reference the title of the post.
Other Factors
Using a fast-loading, semi-compressed image will benefit you as it will decrease the load time of your page and it won�t take as long for search engines to index your content.
Remember that JPG and PNG images are the fastest loading and are generally the main formats found in the images pages of search engines. The GIF format should be limited to animations and smaller images.
The size of the image should be placed into the image code in order for browsers to render the image more quickly and this will further lead to a more likely chance that the image gets placed high within image results.
Concluding Thoughts
Optimizing your images for the web should become common and one of the first things you do when placing images into your content. Relevant and keyword-related images can greatly increase the number of visitors to your blog, even if they might not be looking for your content.
They are a hidden aspect to SEO that can add keywords to your content � just don�t overstuff them and you will be on your way to creating a blog with more relevant search results and more visitors.
Postingan
0 komentar:
Posting Komentar